Group Tour Services

If you’re looking for a group experience like none other, look no further than the Tulip Time celebration in Holland, Michigan. Holland is nestled upon 8 of the 1,400 miles of Lake Michigan's stunning shoreline.

Join the Dance May 2-10, 2020! During your visit, you will find millions of tulips of different varieties in our local parks and throughout the town, along with many traditional events and activities. You can join in the fun of seeing three parades, hundreds of Dutch dancers, national and local entertainment, dinner shows, a Dutch market, fireworks, and stand in awe at the beauty of our millions of tulips.

Contact Group Sales
Annika Smeenge
Group Travel Manager
800-822-2770 x112

The Tulip Time Festival office accepts orders for all ticketed shows/parades, group meals, step-on tours, and coach parking. If you’d like to receive a hard copy of the most recent Festival Guide, go to join our group tour mailing list.

Click here to donwload a PDF of the 2020 Group Tour Planning Guide
Click here to download the Group Tour Order Form

Special Group Discounts

Special discounts and complimentary tickets for the driver and tour escort are available to groups purchasing 20 or more tickets for a single event.

Tickets must be purchased through a Tulip Time Festival Group Sales associate to receive discount.
Group Terms: Groups of 20 or more receive group rates, plus two complimentary tickets for the driver and escort. Full payment is required two weeks after order is placed. Entire group cancellations may be refunded through March 26, 2020 with a 5% cancellation fee. All groups are required to pay a $20 ticket processing and handling fee, or $25 for those outside the United States. Any additional purchases are assessed a $10 shipping and handling fee. Group orders placed after March 26, 2020 require payment at the time the order is placed. Trip confirmation packages will be sent after April 2, 2020.

Itinerary Planning Assistance
Let us help you plan your trip! We can provide information on events and attractions, suggest itinerary options for your group.

Guided Tours
Holland Tulip Time Tour
Holland State Park Tour
Area Docent

Group Meals
A variety of group meal options are available through area churches and organizations who are experts in serving your group a wonderful, ready-upon-your-arrival meal and having you on your way within an hour – with plenty of time to make your afternoon or evening entertainment activities. Group meals are available for groups of 20 or more. Tickets can be purchased through Group Sales. 

Area Attraction Admission Tickets
Now it’s even easier to plan your Tulip Time trip. We are your one-stop shop for purchasing tickets to Holland’s area attractions. 

Reserved Motor Coach Parking
Motor coach parking will be ensured and reserved on parade days only.

Many groups begin placing reservations the summer/fall before the Festival. The Holland Convention & Visitors Bureau will happily assist in obtaining lodging. They can be reached at 1-800-506-1299, or visit

Group Tour Media Kit

Click on the images below to download a version for your publications and promotions.

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